오스트리아 01 / Dietrich Mateschitz / 세계랭킹 51

 

 

 

 

 

Dietrich Mateschitz

 

 

 

 

 

World Ranking 51

 

 

 

 

 

NET WORTH

$27.4 B

35조 9,625억 원

2023.04.05 기준

 

 

 

 

 

 

 

Source of Wealth / Red Bull, Self Made

Citizenship / Austria

Children / 1

Education / Master of Business Administration, University of Vienna

 

 

 

 

1987년 에너지 음료 회사인 Red Bull을 공동 설립한 Dietrich Mateschitz는 2022년 10월 78세의 나이로 사망했습니다.

Dietrich Mateschitz, who cofounded energy drink firm Red Bull in 1987, died in October 2022 at age 78.

 

 

Red Bull 이전에 Mateschitz는 샴푸로 유명한 독일 소비재 회사인 Blendax의 마케팅 임원이었습니다.

Before Red Bull, Mateschitz was a marketing executive for German consumer products company Blendax, known for shampoos.

 

 

Mateschitz는 태국 사업가 Chaleo Yoovidhya(d. 2012)와 함께 에너지 드링크 회사를 공동 설립했습니다. Yoovidhya의 아들 Chalerm은 오늘날 억만장자입니다.

Mateschitz cofounded the energy drink company with Thai businessman Chaleo Yoovidhya (d. 2012); Yoovidhya's son Chalerm is a billionaire today.

 

 

두 사람은 Red Bull을 만들기 위해 파트너십을 맺었고 브랜드를 극한의 위업과 동의어로 만들기 위해 공격적으로 마케팅에 투자했습니다.

The two partnered to create Red Bull and aggressively invested in marketing to make the brand synonymous with extreme feats.

 

 

레드불은 2021년 전 세계적으로 98억 캔을 판매했으며, 이는 지구의 80% 이상에 카페인을 공급할 수 있는 양입니다.

Red Bull sold 9.8 billion cans worldwide in 2021, enough to provide caffeine to more than 80% of the planet.

 

 

Mateschitz는 Red Bull을 통해 3억 5천만 달러 이상의 가치가 있는 2개의 레이싱 팀인 Red Bull Racing과 Toro Rosso의 지분을 보유하고 있습니다.

Through Red Bull, Mateschitz has a stake in two racing teams worth more than $350 million, Red Bull Racing and Toro Rosso.

 

 

Red Bull은 2012년 10월 오스트리아 스카이다이버 펠릭스 바움가르트너(Felix Baumgartner)가 우주 끝에서 120,000피트 상공 스카이다이빙 기록을 세울 수 있도록 후원했습니다.

Red Bull sponsored Austrian skydiver Felix Baumgartner's record 120,000-foot skydive from the edge of space in October 2012.